Redesign and improvement of the business site for the company Trustedadvisors
What was done
Analytics
In the process of researching the auditing and consulting industry, we conducted an extensive analysis of the company’s current website, target audience and competitors’ websites to identify elements that help potential clients better understand the company and make an informed decision about cooperation.
Our research has confirmed that for clients of companies in this area, important: a clear representation of the team’s qualifications, their experience and specialization, a detailed description of the services offered, real examples of successful projects and reviews from satisfied clients confirming the company’s reputation, the presence of all necessary licenses and certificates to provide professional services, as well as current industry news and publications demonstrating the company’s knowledge in the area.
In parallel with the analysis of the area, we worked on the semantic core of the company in order to take into account the structure of the services page and all the key phrases when filling the site.
Site development
The next step was to update the design and develop new pages, according to the Terms of Reference, taking into account comments from an SEO specialist. While working on the site visual, we held meetings with the customer’s team to take into account wishes at all stages. It was decided to add dark colors to the site design for contrast. On the other hand, bright yellow was chosen as an accent color. To give a fashionable, but at the same time business style, we used a black and white filter and a “glass” filter with reflective sunlight for photographs.
After working on the design, our team began the technical implementation of the site. The site would be developed on the CMS WordPress. We changed the style of the site according to the layouts and developed new pages.
Since during the analysis of the customer’s website and competitors’ sites we formed a semantic core, while the site was being developed, a team of SEO specialists was optimizing external and internal factors for promoting the resource.
After filling the site with content, we were connected modules that improved the functionality of the site, for example, a feedback module, a caching plugin, and others.
Tested the web resource on various devices and browsers, as well as corrected errors and shortcomings.
Result
As a result of the work, we were able to provide the Trustedadvisors website with an updated and modern design, informative content and improved SEO indicators to attract new customers and improve the company’s image on the Internet.
