Maintenance of the Davines website
What was done
Analytics
During the analysis phase, our team audited the current state of the site and its functionality. We analyzed the company’s needs, identified key growth areas, and areas requiring improvement. Processes were established for quick and efficient responses to the company’s requests.
Site Maintenance
In the site maintenance phase, our team has already completed numerous tasks aimed at improving functionality, integrating with external services, and keeping content up to date. We regularly added new products to the site, ensuring their correct display and availability to users. Pages for new collections were coded according to provided designs and adapted for desktop and mobile devices, enhancing the user experience.
Special attention was given to integrating the site with external services: we ensured the correct operation of Yandex Metrica for collecting order data and integrated the site with the Bitrix24 CRM system through the WooCommerce plugin, allowing orders to be automatically directed into the sales funnel. As part of marketing campaigns, we regularly coded email newsletters in the Sendsay service, ensuring they adhered to the company’s brand style and marketing goals.
Additionally, a calendar was integrated into the site to add schedules for upcoming master classes, helping clients stay informed about all events. During promotions and sales, prices for all products were updated to keep information current and attract buyers.
The collaboration between Davines and our agency ensures the stable and efficient functioning of the site. Regularly performing various tasks and promptly responding to client requests contribute to improving the user experience and keeping the site’s information current. Thanks to our efforts, the Davines site is a reliable tool for promoting their products and interacting with clients, meeting the high-quality standards the company adheres to.