Maintenance of the Davines website

About what
This case study is dedicated to the technical support of the website for Davines, an Italian manufacturer of premium professional hair cosmetics. As part of our collaboration with the company, our agency performs a wide range of tasks related to the maintenance, updating, and development of their current website, which is built on the WordPress platform.
Problem
Davines faced the need for constant technical support and updates to their website. Due to the active growth of the business and regular marketing campaigns, there arose a necessity for promptly handling various tasks related to adding new content, integrating third-party services, and maintaining site functionality. For this, a reliable and professional team was required to quickly and efficiently solve the tasks at hand.
Target
The goal of the project was to ensure the stable and efficient operation of the Davines website through regular technical support. Our task was to promptly perform various tasks, from creating and adding new products to integrating the site with external services and coding email newsletters. Special attention was given to creating new pages with unique functionality, ensuring the proper operation of analytical tools, and maintaining the site's information up to date.

What was done

Analytics

During the analysis phase, our team audited the current state of the site and its functionality. We analyzed the company’s needs, identified key growth areas, and areas requiring improvement. Processes were established for quick and efficient responses to the company’s requests.

Site Maintenance

In the site maintenance phase, our team has already completed numerous tasks aimed at improving functionality, integrating with external services, and keeping content up to date. We regularly added new products to the site, ensuring their correct display and availability to users. Pages for new collections were coded according to provided designs and adapted for desktop and mobile devices, enhancing the user experience.

Special attention was given to integrating the site with external services: we ensured the correct operation of Yandex Metrica for collecting order data and integrated the site with the Bitrix24 CRM system through the WooCommerce plugin, allowing orders to be automatically directed into the sales funnel. As part of marketing campaigns, we regularly coded email newsletters in the Sendsay service, ensuring they adhered to the company’s brand style and marketing goals.

Additionally, a calendar was integrated into the site to add schedules for upcoming master classes, helping clients stay informed about all events. During promotions and sales, prices for all products were updated to keep information current and attract buyers.

The collaboration between Davines and our agency ensures the stable and efficient functioning of the site. Regularly performing various tasks and promptly responding to client requests contribute to improving the user experience and keeping the site’s information current. Thanks to our efforts, the Davines site is a reliable tool for promoting their products and interacting with clients, meeting the high-quality standards the company adheres to.

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