Landing Page Vesperfin Stock

The case describes the process of creating an effective landing site for a company that reviews the stock market - Vesperfin Stock. The site should help the company attract new customers and increase overall awareness.
The main problem that Vesperfin Stock faced was the lack of a website to attract new customers and increase subscribers in their telegram channel. In the current environment where competition in the stock market reviews market is high, it is essential to have an effective online resource to grab the attention of potential clients.
Development of an effective landing site for Vesperfin Stock in order to increase the number of subscriptions to their telegram channel on the topic of demonstrating ideas and reviews of the stock market. The main task is to attract new customers and increase the number of potential customers among the target audience interested in the company's services.

What Did We Do


In order to understand the strengths and weaknesses of the service offered by Vesperfin Stock and determine its advantages in the market, the product was analyzed and compared with similar services offered by competitors in the financial investment market.

Comprehensive information about Vesperfin Stock and its services was collected. The advantages and disadvantages of the services provided, the overall promotion strategy and the analysis of potential customers were also analyzed.

Site development

Based on the analysis of the market and competitors, as well as the needs of the target audience, a team of developers and marketers developed a landing page for Vesperfin Stock.

The landing page was developed taking into account the current requirements and trends in web design and marketing, as well as using modern web analytics tools. Particular attention was paid to the design, which had to be convenient, informative and attractive to the target audience.

In the content part, a high-quality text description of the services provided was developed, which clearly and easily explains the main advantages of the company and the benefits of using the services.


To maximize the attraction of the target audience to the landing of Vesperfin Stock, various marketing tools were used. In particular, contextual advertising in search engines (including contextual advertising on Yandex Direct) and targeted advertising in Telegram were used for promotion.

Contextual advertising helped to attract more potential customers through search engines using keywords and ads related to the company’s services. Targeted advertising in Telegram made it possible to effectively set up advertising campaigns to collect contacts and attract new subscribers.

Work was carried out to optimize advertising campaigns for the effective use of the advertising budget and increase the conversion on the landing page. One of the main achievements of such promotion is an increase in the number of visitors to the site, as well as an increase in the number of applications and inquiries from potential customers.

Thus, with the help of effective promotion tools, the company was able to significantly improve its visibility, attract new customers and strengthen its position in the market:

  • Conversion to the application – 4.3%
  • The cost of the application is 12,15 €
  • Average number of applications per month – 115
  • Percentage of subscription renewal – 84%
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