Online store Optics NEXT
What Did We Do
To complete the task and develop an optimal strategy for promoting the Optika NEXT online store, the team first conducted a detailed audit of the available resources and previously implemented marketing activities. This analysis revealed weaknesses and decisive factors that contributed to poor sales results. Based on the information received, the specialists developed a new comprehensive promotion plan, which included identifying the strengths of the company’s activities, establishing target audiences and creating effective directions for marketing efforts to increase sales and improve the breadth and depth of interaction with customers.
After the analysis and preparation of a new promotion plan, the team began to develop the Optika NEXT online store. The site structure was developed, the menu and product categories were optimized to simplify the process of searching and choosing suitable products. Integration of a convenient shopping cart and a secure payment system, ensuring the reliability and protection of user data.
As part of this work, a quiz was created with the aim of attracting customers to offline points of sale, increasing engagement and facilitating conversions in the long term.
Various areas were included in the direct implementation of the new promotion strategy, such as advertising campaigns, content optimization for search engines (SEO) and the expansion of the company’s activity in social media (SMM). The integrated application of these areas allowed us to maximize the reach of the audience and increase sales, realizing the main goal of the project – ensuring sustainable business growth.
Thus, thanks to a competent advertising strategy and thoughtful SEO optimization, we got the following result:
- Website conversion 5.2% to sales
- The cost of the application is about 4,75 €
- Average check – 71,20 €
- Average number of sales per month – 170