Business Site Language Lab

Case about the development and promotion of a corporate website for the Language Lab interpreting center. The case describes the process of creating and successfully positioning a website in order to attract new customers and improve the quality of services provided.
The main problem that Language Lab faced was the lack of its own website. Without a proper online presence, the company could not achieve maximum reach of its target audience and promote its services.
Bringing the interpreting center to digital and digitizing the sales process. Building sales funnels on the site, developing content that would attract potential customers and inform them about the services provided, as well as implementing the Bitrix24 CRM system to simplify the process of work and processing applications.

What Did We Do


At the stage of Market and competitor analysis, a study of the interpreting market was carried out, potential customers were studied, and an analysis of competitors in this area was carried out. The main requirements of customers were identified, as well as their preferences in choosing services. This data was used to develop a sales strategy and create a website.

Site development

Further, the website of the Language Lab company was developed taking into account the requirements of customers and the results of market analysis. It was built on a modern CMS, with fast loading speeds and was adapted to work on mobile devices. Particular attention was paid to improving the user experience and ease of navigation on the site.

In addition, at this stage, the site was integrated with the Bitrix24 CRM system. The system was set up to automatically process requests from customers and quickly respond to them. Employees were trained to work with the CRM system, as well as training in processing applications on the website and by phone.


Then an advertising campaign was launched, which included comprehensive measures to attract customers. They included contextual advertising, social media promotion, search engine optimization, email newsletters, as well as promotions and offers. Each advertising campaign was tracked using a CRM system, which made it possible to analyze and optimize the sales process.

Thus, thanks to an integrated approach to solving the problem, Language Lab has achieved its main goal – to digitize the sales process and attract more new customers through the website and advertising companies. Processes have been streamlined, application processing times have been reduced and the company’s revenues have increased significantly.

  • Failures on the site – up to 18%
  • Time on site – 3:58
  • Conversion on the site 4.7% to the application
  • Average number of calls per month – 180
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