Business Site K1 Medicine

About what
This case study is dedicated to the development of a modern website for "K1 Medicine," a part of the Russian investment and construction holding K1. The company specializes in equipping healthcare facilities with equipment, providing medical technologies to construction sites, and offering warranty and post-warranty maintenance of the equipment. The main task of the project was to create a convenient and functional website that would effectively showcase the company's activities, completed projects, and medical products.
Problem
"K1 Medicine" approached our agency with the task of developing a new website because the existing site failed to effectively present information and did not provide the necessary level of user interaction. The main problem was the need to structure information about the company's activities, completed projects, and medical products, as well as to add a new "Products" section where users could easily find and order the necessary items.
Target
The goal of the project was to create a modern, convenient, and functional website for "K1 Medicine" that would provide quick and clear information about the company's activities, completed projects, and medical products. Special attention was given to developing the "Products" section, where items should be clearly categorized, and to creating intuitive site navigation. It was important to ensure the site was compatible with various devices, reflect the company's corporate style, and elevate its online presence to a new level.

What was done

Analytics

In the analysis phase, our team conducted a comprehensive review of the existing company website and identified the main issues hindering effective user interaction. We gathered all necessary information about the company, including descriptions of its activities, completed projects, and medical products. Competitors were analyzed to understand the best practices in the industry and apply them to the project. We also conducted a series of interviews with company representatives to gain a deeper understanding of their needs and expectations for the new site.

Site development

In this phase, our team developed a new website design that reflects the corporate style of “K1 Medicine” and aligns with modern trends. We created easy navigation, ensuring quick access to information about the company’s activities, completed projects, and products. Special attention was given to the “Products” section, where items were categorized for ease of search and order.

The design featured a modern interface with an emphasis on visual appeal and usability. A key element of the homepage was a video banner that grabs users’ attention and highlights the company’s key offerings.

The “Products” section was designed with special attention to detail: items were categorized to simplify search and ordering. A filter function was added for quick product searches by various parameters.

The site was developed on the WordPress platform, providing flexibility and ease of content management. To implement the functionality, we used modern web development technologies such as HTML, CSS, and JavaScript, allowing for a responsive design that displays correctly on all devices—from desktop computers to mobile phones.

Various WordPress plugins were integrated to enhance functionality and user convenience. For example, the WooCommerce plugin was used to implement the online store, allowing easy management of the product catalog and order processing. Plugins for creating multi-level menus and interactive elements were used to improve site navigation and structure.

Additionally, a news section was added, enabling the company to regularly publish updates and articles, maintaining information relevance and improving SEO. All materials and content provided by the client were thoroughly revised and optimized for web publication.

The project of creating a new website for “K1 Medicine” was a successful step in developing their online presence and strengthening their market position. We managed to create a modern, functional, and user-friendly website that fully meets the client’s requirements and addresses their customers’ needs.

puzzle puzzle

    Become our new partner

    Leave a request for cooperation right now and get project price today